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As AI tools generate content in seconds and search engines evolve at lightning speed, a common question keeps coming up: Is SEO dead or has AI replaced it?

The short answer: no. But it is changing... fast.

Website search is one of the most overlooked parts of the digital experience, but it's also one of the most important.

Visitors who use search are typically 2-3x more likely to convert than those who don't.

AI is reshaping how websites are built, optimized, and discovered, but being AI-ready isn't just about installing the latest plugin or tool. It's about feeding your website the right inputs so AI can understand, rank, and enhance it effectively.